OUR PLAYBOOK
OUR PLAYBOOK
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"Student-athletes have better attendance and fewer disciplinary issues than non-athletes." ~ NFHS
We've identified four pillars that support the foundation of a strong athletic department. Partnering with you and your staff, we can help implement systems and develop strategies for efficiency and growth aligned to your district’s mission within any one or combination of them.
If you're considering room for improvement within your athletic programs, but aren't sure where to begin, we've included some targeted questions below to provoke further exploration.
+ STRONG LEADERSHIP
+ STRONG LEADERSHIP
What is your hiring process for coaches?
Do you expect formal coach training & development (not just sport tactics)?
Do you ensure evaluation systems for accountability & growth?
Are your coaches aware that they represent the district? How are you training them on that message?
Do you promote collaboration between athletic & academic leaders?
Do you hold coaches to the same standards as teachers?
Athletics should be a leadership pipeline, aligning with and reinforcing the District’s mission and vision.
We assess the key drivers of successful athletic leadership, from hiring and retaining quality coaches to building a strong, unified culture. Our review includes administrative collaboration strategies, comprehensive coach evaluation processes, and pathways for professional growth and compliance, ensuring leadership excellence at every level.
+ POSITIVE CULTURE
+ POSITIVE CULTURE
How do you track student-athlete satisfaction & voice?
Do you have strong stakeholder communication (parents, boosters, staff, community) to share good news?
How are you leveraging community partnerships for support - financially and at the ballot box?
Are you supporting pathways to college prep and next-level opportunities?
Athletics build school identity and community trust.
Athletics build school identity and community trust.
Our evaluation process is rooted in enhancing holistic support for student-athletes through improved feedback systems, stronger community ties, and enriched engagement at every level—from families to fans. We’re focusing on key areas where targeted insights and strategic improvements can elevate the overall experience, both on and off the field.
+ EFFICIENT OPERATIONS
+ EFFICIENT OPERATIONS
Do you invest in technology tools for scheduling, compliance, & communication?
Do you ensure Title IX compliance – gender equity in opportunities and funding?
Do you promote program linkage: aligning youth, middle school, and high school to build strong feeder systems?
Do you require a coach handbook with safety policies, expectations, and accountability?
Athletics must have streamlined processes in order to ensure full compliance.
We analyze the operational backbone of your athletic department, including facility usage, technology tools, and program alignment from middle to high school. Our compliance review addresses Title IX, safety protocols, and policy standards, delivering actionable improvements while highlighting existing strengths.
+ FISCAL HEALTH
+ FISCAL HEALTH
Do you have a clear budgeting process (operational vs. extracurricular expenses)?
Have you established fundraising guardrails – equity across sports, ethical practices?
What is the process for reviewing contracts with quality vendors to protect district resources?
Athletic budgets must be transparent and align with district goals.
We conduct in-depth financial reviews to identify opportunities for stronger budgeting, resource allocation, and revenue generation. Our approach covers vendor contract optimization, innovative fundraising strategies, and transparent financial tracking to ensure your program’s stability and long-term growth.
WHERE STRATEGY MEETS THE SIDELINES
We partner with school districts to strengthen these areas, ensuring alignment with educational goals and longterm program success. From governance to community connection, our comprehensive support helps districts refine systems, plan strategically, and foster athletic environments that prioritize both performance and student development. Below is a sampling of some of the services that can be customized and included within the four pillars.
identifying key opportunities in the hiring and evaluation process for coaches
assessing and developing hiring practices intentionally aligned to District standards and expectations
reviewing and updating coaches handbooks
establishing a collaborative plan with athletic stakeholders - including Athletic Boosters
highlighting activities within the District not previously shared or celebrated
examining vendor contracts to ensure the District is getting fair market value, compared to like schools
creating a budget tracking tool allowing a non-financial athletic director the ability to track and plan consistently
providing the District with areas for consideration relating to Title IX compliance
offering mentorship and guidance to newly hired administrators
designing customized professional development
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